The hardest part about Frosty® Pocket wasn’t developing the product. The hardest part was creating a new way to enjoy a slushie.

🤔 When we were developing the concept for our Frosty® Pocket, we knew we didn’t want to just create a new product. We wanted to create a new way to enjoy slushies. After all, that’s what we do: “create happiness” through our slushies 😉. It was a huge challenge, and it still is today.

And that requires a significant investment of time and resources. It involves explaining the product, testing different formats, listening to consumers, and figuring out which channel makes the most sense.

📈 Over the years, we’ve seen how Frosty® Pocket has gradually carved out a niche for itself at various retail locations: hypermarkets, large food retail chains (modern retail), impulse-buy sections, candy stores, and many other channels where the product fits in naturally.

🧭 And every new addition isn’t just a business opportunity. It’s also confirmation that the product meets a real market need. The most interesting thing is seeing how each retail chain and each store teaches us something different.

🛒 And now we’re especially excited to continue growing alongside Carrefour Spain, one of Europe’s leading retail chains.

🧭 The most interesting thing is seeing how each chain and each store teaches us something different.
💡 And that’s when you start to understand something important: an innovation stops being a novelty when it becomes a category—and in this case, one with a bright future.

🤝 Thank you to all the teams that make this growth possible and to the consumers who continue to choose Frosty® Pocket.

We continue working to bring the magic of slushies to more and more people.

💬 Where did you first discover Frosty® Pocket?