When we created Frosty® Pocket, our main goal was to bring about a change: to give consumers the opportunity to enjoy a good slushy whenever and wherever they want. As it turns out, we have a habit of taking our promises literally: “whenever you want” means, literally, whenever you feel like it. And if that happens in January, who says you can’t have a slushy in January?
So say those who can’t offer you a slushie in January. But that’s not our problem, we can 😉
Have you ever had an ice cream or a soft drink in January? That’s right. Whenever you want, literally.
It is true that with the end of summer, leisure time is reduced, and with it some of the occasions to enjoy a slushy. It also reduces the number of outings and adventures away from home.
But, that’s not our problem either, remember the second part: “wherever you want”. The same people who tell you that you can’t have a slushie in January (because they can’t offer it to you), also tell you that you can’t have a slushie at home (because they can’t offer it to you either).
But we do.
The truth is that with the beginning of the new school year, days of demands and obligations arrive, school and work activity becomes more intense and our resistance to stress and routine is put to the test every day.
It is precisely in these moments when a good instant slush, ready to drink in seconds and without leaving home, can save the day.
Think about it: our Frosty® Pocket has everything for a perfect break: it’s sweet, refreshing, fun, has vitamins, provides energy and even an incredible ability to evoke summer and take us back to those moments of leisure and good vibes… It’s a shot of optimism to regain a good mood.
So yes, slushies are now year-round too – why not?
