It’s been a couple of weeks now and we’re still on a high from everything we experienced at Alimentaria & Hostelco at the end of last month.

We have lived 4 very intense days, preceded by a few weeks, no less intense, of preparation and fine-tuning so that everything would be perfect: the space, the product, the machines, the novelties, logistics, organization, equipment, communication, invitations… Everything had to fit perfectly, with no possible margin for error: Alimentaria was the opportunity to put, for the first time, our Frosty® Pocket in the spotlight of the entire professional sector of food distribution, hospitality and European and global gastronomy. It was also a great opportunity to bring back to this great showcase, our Granizados Multisabor®.

Contrary to popular belief, innovative products do not usually have an easy time gaining access to the market. The innovation does not generally have a demand already created, so it needs to find its way through ignorance and disbelief.

But we know that Frosty® Pocket wins, especially over short distances. Ever since the first campaign, we’ve been accompanied by “it’s amazing”, which is just the response that is repeated over and over again when someone tries it for the first time.

With a new flavor and the new series of Café Frappé slushies, this was an unmissable event for us: more than 100,000 people from 120 countries, most of them professionals, would be there for four days and would be able to taste all our slushies.

The bottom line?

Everything has been above our best expectations: the fair, the people, the product and, above all, the opportunities generated. Even today we are still receiving congratulations from people who have been there.

A fact?

In the four days of the fair we gave away more than 15,000 slushies to the attendees. Something like 7 slushies per minute, to give you an idea of the rate of attention and interest that our presence awakened.

Now, it is time to work on the opportunities that are open, which are many and very interesting, prepare for a new summer that is just around the corner, finalize the campaign and start a new season with renewed energy after this bath of good sensations that we experienced during these four days.

In the meantime, we leave you with a video summary of some of the things that happened in our space in Alimentaria. A couple of minutes that perfectly reflect four days of real fantasy.

Thanks to all of you who have been there to share happiness with us. And thanks, especially to the entire team of Granizados Maresme, who not only has left their last breath in these four days, but also has always done it with the best of smiles.