🌍 New customers, new markets… and new opportunities for the world’s first instant packaged slush.
🍧 Lately, our Frosty® Pocket packaged slush has reached more markets and more countries, which gives us great satisfaction for a job well done and the achievement we’ve made, but we also feel a great sense of responsibility in bringing our product and our brand, and a significant part of our essence, to distant and sometimes unfamiliar markets.
📅 In these first few months of the year, we’ve focused on reaching new customers in markets such as Germany, Switzerland, Italy, Belgium, Norway, Poland, Malta, and Sweden, among others. And if there’s one thing we’ve learned, it’s that international expansion isn’t simply about selling in another country, but about understanding, adapting to, and adding value to each environment and each culture.
🛒 Every market has its own logic, distribution structure, price sensitivity, communication style, and consumption patterns. And at Granizados Maresme, we know that this requires us to review everything from product formats to packaging, from storytelling to technical requirements.
🤩 That’s why having products like Frosty® Pocket—which has already proven its versatility and ability to connect with a wide range of audiences—is a huge business advantage. The energy boost is incredible when we hear that a man from Sweden, a man from Iraq, and another from Panama all love your product and want to bring it to their markets—the “high” is off the charts.
🛠️ But despite this, there is still a lot of work to be done in areas such as format, packaging, product variety, certain “sensitive” ingredients, and so on. We continue to learn every day—and will continue to do so—to better serve those who place their trust in us; this is the real challenge: learning.
🏃♂️ We keep moving forward. Slowly but surely. Because every new customer isn’t just a sale—it’s an opportunity to keep learning and growing.
🙏 Thank you to everyone who is helping make the global expansion of our slushies a reality. This wouldn’t be possible without great teamwork.
