We’re kicking off the 25th season of Granizados Maresme

🎬 This video is more than just a typical day at our warehouse.

It’s the start of a new season—the 25th. That’s a lot—a quarter of a century. Who would have thought it back in 2001 when, with more enthusiasm, energy, and drive than resources, this journey called Granizados Maresme began?

We started out in a modest warehouse, surrounded by friends and colleagues, with more dreams than realistic expectations. Some of those friends are still with us today.

There have been many campaigns—all different, all challenging—and some of them seemed insurmountable; let’s not forget that fateful year of 2020. But in all of them, the common thread has been, among other things, spreading happiness.

This year, at Granizados Maresme, we’re kicking off this campaign with a clear roadmap.

🤝 Continue to drive growth with our Frosty® Multiflavor slushies for the Horeca sector—a mature, well-established, and successful product that has brought so much satisfaction to both us and our customers. 🔝 To take our Frosty®️ Pocket instant slush, especially in the modern distribution and impulse channels, to even greater heights—we’re taking it step by step. We want to be where consumers are already expecting us… but also where they don’t know us yet—and we’re going to get there.

🌍 Maintain a certain level of growth beyond our borders, especially with the help of our Frosty®️ Pocket, but without forgetting our trusty companion through a thousand battles, the Frosty®️ Multisabor. Now the challenge isn’t to convince, but to scale up. Expanding markets, strengthening local partnerships, and adapting our sales pitch to new consumer cultures. Internationalization isn’t just a goal—it’s a natural evolution for Granizados Maresme, as it simply couldn’t be any other way.

✅ And while all of that is happening, there’s one more key area we never overlook: quality. We continue to refine every detail, from formulation to processes, including packaging, new box formats, and more.

We have ambitious goals. But we also have a great team. And that, without a doubt, makes all the difference.

🤩 Thank you for being here for another day and another year.