Until recently, enjoying a slushie required having a slush machine and waiting more than 30 minutes for the liquid to reach the ideal slushy texture. And that’s not to mention that, if you want to keep selling slushies for the rest of the day, you have to keep the machine running to avoid having to start the process all over again.
This is perfect for a business that serves a high volume of slushies: with just one slush machine, you can keep our Granivit® slush base constantly chilled, and thanks to our Multisabor® Slush System, you can serve up to 15 flavors of perfect slush in seconds.
But what if you’re in the mood for a slushie at home? Or what if you don’t have the turnover or space to keep a machine, or the staff to serve them? Well, basically, until now, you couldn’t sell slushies. And forget about enjoying them at home.
All of this significantly reduces and limits the slushie business to just a few establishments with the capacity to serve customers, leaving out most of the market. So far.
That is, until now. Because, as you probably already know, we’ve developed Frosty® Pocket, the first instant slushie that can be frozen in any freezer and enjoyed after a quick rub with your hands for just a few seconds.
We package it in a DoyPack with a cap, which allows you to enjoy it as you like.
Why choose a slushie packaged in a DoyPack?
As you know, DoyPack packaging is becoming increasingly popular. You only have to go to the supermarket to see how widespread it is for products such as sauces, candy, snacks, gels, and cosmetics, since it offers significant benefits:
- Reduced carbon footprint.
- Suitable for liquids, solids, frozen items, powders, and gels.
- It takes up little space thanks to its flexibility.
- Perfect for vertical display.
- High strength and durability.
- Easy to store and transport.
- Graphic customization of the packaging.
- A new way to consume.
In our case, the DoyPack also allows us to apply the necessary pressure to make the slushie—even with a child’s hands. And what’s even more interesting is the inclusion of the cap, which allows you to enjoy the slushie as many times as you like, since you can close it and put it back in the freezer.
Here you can see the production process for our slushies packaged in DoyPack.
A New Landscape for the Slushie Market
With this new product , we have literally reinvented the slushie business: we’ve broken the barriers that prevented it from reaching everyone, anywhere and at any time. We’ve opened up a new business opportunity for thousands of retail locations and created an entirely new category of slushies for millions of people to enjoy anywhere.
As a result, there are already thousands of businesses in Spain this year—from supermarket chains to small neighborhood stores—that are selling slushies for the first time. A new horizon is opening up for our industry.
And this is just the beginning, a first step. Almost everything remains to be done in this new market, but the future certainly looks exciting.
If you’re interested in this product, or in creating a new, innovative slushie product with us, please contact us —we’d be happy to help.
