Twenty-five years ago, Granizados Maresme was little more than an idea.
There were no significant resources or experience to tackle many of the technical, legal, or financial challenges that would soon arise. What there was, however, was enthusiasm, many questions to be answered, and an enormous capacity for hard work and sacrifice.
That’s how our story began in 2001.
If we had to choose one of the most important moments of these past 25 years, it would probably be the very first one: the decision to get started.
Because that was when an idea became a project, and the company we know today began to take shape, step by step.
Granizados Maresme began as a family project, driven by people united not only by a shared business vision but also by personal ties, trust, and a common approach to work. From the very beginning, the enthusiasm for growing the project has been one of the company’s main driving forces.
Many other milestones would follow, each of which helped shape our path.
The agreement that made it possible to develop the multi-flavored slush was one of our first major breakthroughs. Later came the expansion of our facilities, which allowed us to close the production loop and begin manufacturing our own products.
Years later, the development of Frosty Pocket® ushered in a new era for Granizados Maresme, raising the bar for the company in terms of standards, innovation, and ambition, and allowing us to explore new categories, markets, and growth opportunities.
A lot has changed over the past 25 years.
Our products, our facilities, the markets we serve, and the scale of our projects have all changed. But one thing has remained constant: our desire to build something together.
From the very beginning, Granizados Maresme has been a business venture, but also a deeply human endeavor.
A project made possible by the involvement of many people, the dedication of our team, and the support of the families who have stood by the company throughout this journey.
And also a project based on values that aren’t always reflected in financial statements, but that are an essential part of any company that aspires to stand the test of time: friendship, loyalty, respect, camaraderie, and empathy.
Values that must coexist with others that are equally important for continued growth: high standards, efficiency, a results-oriented approach, innovation, and ambition.
Celebrating 25 years as a family-owned business in an industry where we compete against large international companies means much more to us than just a number.
It confirms that the idea that began in 2001 has grown into a solid project, capable of evolving, innovating, and expanding into new markets without losing its identity.
After 25 years, there is one lesson that sums up much of our history:
Business ventures may start with an idea, but they only last when there are people capable of making it their own.
That has been, and continues to be, one of the main driving forces behind Granizados Maresme.
Today we celebrate our first 25 years, looking back with pride, but above all, looking ahead.
Because after a quarter of a century, we still have something very similar to what we had when it all began: lots of ideas, new challenges, and the same enthusiasm for continuing to build.
