A few weeks ago, we launched the new design for our Frosty® Pocket.
There have been many changes and adjustments, all designed with a single goal in mind: to continue innovating in the world of slushies.

Naturally, we view design as more than just an aesthetic consideration: it is part of the product’s personality, and we view it as a competitive tool to improve commercial effectiveness, facilitate purchasing decisions, and strengthen the product’s positioning by enhancing its spontaneous recognition in the foodservice, grocery, and convenience retail channels.

Therefore, in light of new market needs, we have decided to implement the following innovations to our FrostyPocket:

🎯 How have we improved our packaging?

🔹 Greater visibility at the point of sale.
The new design significantly improves spontaneous product recognition. On a shelf crowded with options, being recognizable within seconds is a real competitive advantage, especially for products with a high novelty factor. 🏪

🔹 We’re expanding our consumer base.
The new look appeals to both children and younger audiences. The use of elements that are part of the everyday lives of young and not-so-young people increases the product’s ability to connect with more potential consumers. A more cross-cutting visual approach that boosts shelf turnover.🚀

🔹 We facilitate international expansion.
The new visual identity adheres to more universal design criteria, which makes it easier to market in multicultural environments and in markets with very different visual codes. In addition, a great deal of effort has been made to incorporate more languages, allowing us to reach more markets and more consumers. 🌍

🔹 Better preservation and safety.
It’s not just about cosmetic changes—we’ve also technically redesigned the packaging. The new packaging features a 100% aluminum barrier reinforced with polyamide, which allows us to extend the product’s shelf life and provide superior protection during logistics and distribution. 📦

In short, we have redesigned FrostyPocket to better meet market needs and provide more value to our customers.

The product remains the same instant slushie that has taken many countries by storm, but now it does so with a more effective, more modern identity that’s better equipped to compete.

We remain committed to innovation, continuous improvement, and expanding our presence every day at more retail locations to support our customers and offer the best to our consumers—many of whom are true FrostyPocket fans.